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Car crashes are the largest area of overlooked violence in American society, killing over 40,000 people each year. Americans remain ignorant to the issue because of its normalization and acceptance.
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Speaking to audiences about complex topics only makes an impact when the problem is tangible and the context is flushed out. Additionally, exhibits and experiences are becoming more impactful as they become more specialized and unique to standout among other forms of communication
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Blindspot is an exposé exhibit on the history and societal reverberations of the novel danger that cars brought to America, exploring how the immense violence, damage, and death our current system allows has been normalized through ideology, policy, and culture.
Scope of Work
Concept Development
Brand Strategy
Art Direction
Brand Identity
Copy Writing
Wayfinding
Blindspot
Investigating America’s hidden epidemic of traffic violence through an educational and emotionally resonant exhibit
Experiential Design
Information Design