As a principled designer, I prioritize human-centered solutions
Guiding Ethics
I am committed to exploring design problems, incorporating perspectives, and finding solutions that address gaps that actually exist. By centering my design process in human issues and experience, I ensure that the purpose of my work stays focused and provides real value to people’s lives.
Enlightening Research
Understanding the cultural and historical context of an issue is essential in properly addressing the scope of a project, assessing its meaning to the audience, and mapping where it sits within our current societal landscape. I look beyond the surface, find more questions to ask, and gain insights on what is needed.
Bright Ideas
Grounded in my research and ethics, I ideate and conceptualize ideas that address gaps in meaningful ways. By beginning with strategy, I create a framework that guides my design and emotionally connects with audiences.
Shining Design
With a clear purpose and defined goals, I craft solutions that look good while communicating clear messages. Through iterating my designs and redefining my objectives, my design process always comes back to the real issue at hand. In the end, I produce solutions that engage the viewer meaningfully and effectively.
Sharing Warmth
With my work, I seek to bring people joy and solutions to their issues. Upon implementing my design, I always maintain a dialogue with it, reflecting on how it may be improved and finding new gaps to address. Reflection gives me insights and direction on the next problem, teaching me how to reframe and create more empathetic solutions.