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Traditional social media is designed to be addictive, unfulfilling, and keep users in the flow of the app.The majority of users say they use it primarily as entertainment or to just pass the time, and, with over two thirds of Gen Z using social media for over 4 hours each day, intentionless doomscrolling has filled much of people’s downtime, and the effects are felt emotionally.
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Adults cite social media, lack of the ability to focus, and lack of time as the main reasons they want to read more as the main reasons they do not. Meeting users where they are at, creating a social media centered around quick acts of intentional action will promote openness, genuine dialogue, and thoughtful interaction.
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Composed approaches social media through the lens of poetry, providing a space where users can engage with it casually and intentionally and use their time to engage with life on a deeper level.
Scope of Work
Concept Development
Brand Strategy
Art Direction
Brand Identity
Copy Writing
Wayfinding
Composed
Poetry meets social media
Icon Design
Screen Printing