The meat industry of the US is unsustainable and oftentimes unethical and unsafe, but it provides essential nutrients and is a cornerstone of many diets. Additionally, while lab-grown meats have the ability to offset these issues, they are avoided by many that find it offputting. 

People enjoy meats like cold cuts, sausages, and ground meat despite the fact that they are highly processed. Creating lab-grown meat products for these cases will create a sense of familiarity that can help establish these foods in people's standard diets. 

Cultiva redefines lunch meat with a cruelty-free way to enjoy sustainable meat that is free from the health-risks associated with the sanitation of the meat industry.