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Before modern times, British seaweed used to be a main source of nutrition for many people along coastal areas. But since industrialization, it has been forgotten everywhere except small seaside towns. It’s sustainable, widely available, healthy, and delicious, but modern snacks and globalization have obscured what unique, sustainable foods people have access to.
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When dried, British seaweeds like sea spaghetti, dulse, and gutweed take on a crispy quality similar to a chip. This process makes the texture familiar and emphasizing the natural tastes with common flavours and ingredients will make it accessible to common palettes.
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Kelpies reestablishes seaweed as a healthy and sustainable part of the British diet by placing it among modern snacking habits. It turns snacking into engaging culture and forgotten ways of interacting with the environment.
Scope of Work
Concept Development
Brand Strategy
Art Direction
Brand Identity
Copy Writing
Package Design
Kelpies
Giving a forgotten British snack new life