• As an inherently experimental medium, electronic music has found a home and evolved alongside the medium of horror movies. While many may associate the sounds of heavy synthesizers with classic horror films, many aren’t aware of the techniques and practices behind what makes them work. 

  • Within film, music is an under-appreciated part that enhances emotions and themes; moreover, horror is often the genre that utilizes the most unique and experimental techniques to create strange, unnatural sounds, with electronic music being the most versatile and powerful way to craft these soundscapes. 

  • Pulses explores the coevolution of horror and electronic music, seeing how the mediums play off and influence each other, while educating visitors on the purpose of specific techniques, and how this use is intertwined with wider music culture. 

Scope of Work

Concept Development

Brand Strategy

Art Direction

Brand Identity

Copy Writing

Wayfinding

Pulses

Exploring the ways horror film and electronic music evolved together

Experiential Design

Information Design