• Guitar effect pedals have had minimal innovations in the past couple decades, with guitar players sticking with what works and avoiding products that seem confusing or gimmicky. Pedals have maintained high prices and have largely avoided utilizing modern technology, limiting creativity of players and upholding an outdated status quo of what is considered professional. 

  • Using bluetooth and a phone, a modern guitar pedal has the ability to change what people think a pedal should do. Players are very particular about what they want and what products they give their trust to, largely because music technology is largely very expensive. A modern guitar pedal should be both accessible and innovative. 

  • Virtuoso expands what a guitar pedal is utilizing a simple set up and an intuitive and expansive app, eliminating the complexity of traditional multi-pedal setups while delivering professional-grade tone and reliability for live performers. The app allows users to create and share effects and effect chains and send it straight to the pedal. 

Scope of Work

Concept Development

Brand Strategy

Art Direction

Brand Identity

Copy Writing

Wayfinding

Virtuoso

A tool to find your guitar’s limits

Icon Design

Screen Printing