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London's vibrant, historic electronic music community lacks a dedicated institution representing its education, culture, and complex narrative. Unlike visual and classical arts, electronic music has no location where it can be studied and appreciated in a manner that properly acknowledges its impact and relevance.
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Museums bring communities together, empower and educate visitors, and provide appropriate respect and representation to overlooked cultural movements. Electronic music's history comprises various intertwined and interacting cultures and subcultures.
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The Museum of Electronic Music is a push to create an engaged culture in London’s electronic music scene, acting as a force that invigorates the living culture and makes electronic music accessible to everyone. As a center of education, community engagement, and artist support, MoEM wants to help the culture unify, grow, and speak for itself.
Scope of Work
Concept Development
Brand Strategy
Art Direction
Brand Identity
Copy Writing
Wayfinding
Fire Flowers
Addressing the emotional side of collective trauma
Icon Design
Screen Printing